Entry#0:Blogosphere Evaluation

 Blogs, what are they and where did they come from? 

Blogs , or weblogging, started in the early days of the internet-think before web engines like Google or Yahoo were available to all. Per Western Oregon University's definition, blogs were used for, "keeping a public log of comments about interesting websites." Blogs have taken over and are used worldwide in our everyday life. That TikTok you like to watch of someone's "Day in the Life" that's a personal blog. Your TMZ app you like to check for celebrity updates, that's a niche news blog. People have come to love them or hate them. It's all in the eye of the perceiver. Think about your favorite website or app to receive your information. Now think about your least favorite information source site. Those are blogs tailored to individual readers. Although they seem to have different things in common, they're actually more alike than you know. Blogs are endless sources of information for both personal and business content. Blogs are an endless source for information that anyone can partake in. 

Today I want to dig a little deeper in analyzing how two popular blogs, People Magazine and OK Magazine have differences and similarities in how they approach their audience. Personally, I preferred People Magazine's organization, style, and the quickness to deliver the information. Whereas OK Magazine lacked a sense of style, organization and news being delivered. 

Image from People Magazine homepage: logo.

Image from OK Magazine homepage: logo


Both magazines alike are an entertainment news source that covers celebrities, royals, the latest's styles and interests. People does a much better job at captivating us the viewer than OK does. OK's blogs are missing a voice, they seem more generalized and misses a personality. I believe it's due to the fact OK Magazine isn't U.S. based, but rather a U.S. version of a British magazine. People's puts off more character, from the bright highlighter colors distinguish titles to the friendly language being used. Moreover, their organization is top tier. With so much information and sources People has compared to OK, they did excellent at including categories across the top of the page with bold drop downs for easier accessibility than OK who is much more simple and not as in-depth of a website.

Then there's the way the magazines update their information. Both magazines print out their paper copies once a week but update the website daily. People magazine had updates as recent as minutes when I was browsing. Unlike OK who was hours delayed. I believe this has a lot to do with the audience they are reaching. Since OK magazine is British based, I feel they don't cover information as fast. They instead pride themselves for having "one of kind' pictures where People magazine is more about the most recent scoop.

 

Image is It Ends With Us teaser poster.



Now lets cover the different styles each magazine uses to deliver the same information. Let's exam People Magazine piece on Chelsea, Justin Baldoni and Blake Lively. The piece covers how the comedian Chelsea pokes fun at the on going drama between the co-stars Justin Baldoni and Blake Lively. In People's the header states the facts and moves on to illustrate what happened at the Critics Choice Awards with minimal quotes and it's a light hearted commentary. In OK magazine,  the majority of the piece is in quotes. It had very minimal commentary and just felt rushed. It wasn't as detailed and the header felt endless. These are just a few noted differences in each magazines style. 

Although People and OK magazine had similarities, the few differences went a long way in which blog made the audience more engaged on their website. OK magazine has some catching up to do. Don't just take it from me but from the 10,800 mentions People magazine had, and them ranking number 3/50 in the best blog popularity-OK wasn't even in the running. Like I previously stated, it's all in the eye of the perceiver. That is key in understanding how the same information can be used for different context of the author. For this reason, never take information from just one source, do your research! 

Signing off,

Dani V.

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